Pelles blogg

Pelles blogg

Jakten på Sveriges bästa landskapsmat

Husmansbord® är ett varumärke och koncept från Svensk Landskapsmat, Pelle Agorelius AB på Saxhytte Gård strax norr om Grythyttan. Utvecklingen drivs av Jakten på Sveriges bästa landskapsmat och tar utgångspunkt i råvarans ursprung och livsmedelsprodukters kvalitet. När detta översätts till serverad mat skapas affärsmässiga nätverk mellan livsmedelsproducenter, butiker och restauranger. Livsmedelsproducenter som lämnar in produkter till bedömning av en oberoende och kompetent panel, har inte bara möjligheten att få sin produkt diplomerad utan får också en återkoppling, ”feedback”, på hur de olika paneldeltagarna upplevt produkten utifrån vilka förväntningar som skapas när man möter den på samma sätt som en kund möter den i butik. Hela Husmansbord®processen kallas för tillämpad mervärdesanalys* och går ut på idén att fokus på fördelar och förtjänster utvecklar matens mervärden, för kundens bästa.*Upplevelsen är summan av brukandet/besöket minus förväntningarna, U=B-F®

FOODIETELLER TV

LivsstilPosted by Pelle Agorelius Mon, June 22, 2015 09:44:15
HERE´S AN AMAZING TV-SHOW FEATURING OUR DEAR FRIENDS AND PARTNERS

http://video.la3tv.it/foodieteller-2-stagione/video/bjork-ristorante-svedese-foodieteller-con-carlo-spinelli

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PICTURES FROM THE WEEK

LivsstilPosted by Pelle Agorelius Sun, June 14, 2015 09:39:58


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FANTASTIC SAPMI

LivsstilPosted by Pelle Agorelius Wed, June 10, 2015 11:25:55
The prestigious Gourmand Award for Slow Food Sapmi means a lot to all interested in genuine gastronordic cuisine. This heritage is something all swedes and scandinavians really should learn more about, and share the Sami pride and honour. Reading the book is step one! Translated to english it will be the perfect gift in international relations too!

You find their pressrelease here:

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BeNordic dedicated to the culture of northern Europe, 20-24 may Milan

LivsstilPosted by Pelle Agorelius Fri, May 22, 2015 21:29:59
We owe a tremendous gratitude to Björk for being a part of the Husmansbord Gastronordic Partnership and their contribution by sharing the best of swedish food at yet another great event in Milan, Italy.

The main protagonist of BeNordic is the Nordic Lifestyle, in all its aspects: design, food, music, literature, environment and sustainability. In this way, the event, which will involve a diverse audience in an active way. It will become an opportunity to discover firsthand the commonalities and differences that characterise the culture and values ​​of the countries of Northern Europe, experiencing the style of Nordic life. The BeNordic event, organised by the four official tourist organisations of the North Europe (Visit Denmark, Visit Finland, Innovation Norway, and Visit Sweden), plus Icelandair, provides for the participation of musicians, writers and chefs, as well as numerous organisations and companies of those countries that share with visitors their ideas and their philosophy in an innovative and stimulating manner.



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Corriere della Sera

LivsstilPosted by Pelle Agorelius Fri, May 15, 2015 17:13:39
We are proud and very happy to see our Italian partners www.bjork.it getting a great mention in yesterdays leading italian paper Corriere della Sera. Congratulations to the team around Giuliana Rosset, Nicola Quadri and the fantastic swedish chef Rebecca Varjomaa from Grythyttan, Bergslagen.


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FOOD CULTURE WINS

LivsstilPosted by Pelle Agorelius Wed, May 06, 2015 18:06:29


Grythyttan, 6th may 2015

We have just recieved an interesting letter from our partner

Edouard Cointreau, Gourmand International.

Reading below.

FOOD CULTURE WINS, by Edouard Cointreau

Year after year, since 1995,

the Gourmand World Cookbook Awards

reward food culture in every format.

It includes print and digital, books and multimedia, private and public,

free and for sale, big and small.

It is unique in world culture, a total of 205 countries participated in 2015.

The results will be announced for individual winners at

the awards event June 8 for Drinks and Wine Culture,

June 9 for Food Culture, in Yantai, the capital of wine in China,

and the birthplace of Shandong food.

In total 42 countries win Best in the World in 2015.

Out of the 205 countries who participated this year,

73 are in the top 3 for Best in the World,

which is 20 more than in 2013.

This rewards the fast worldwide increase in quality.

The number of categories is important,

to give every country a chance of winning.

In a similar way the Olympics

have more than double the number of competitions,

with the same number of countries participating.

The main 15 countries see changes.

Brazil, India, Peru, New Zealand join the top 15,

a symbol of their food culture vitality.

Italy, Mexico, Russia, Spain drop out, a consequence of a decrease of investments in the sector mainly due to economic circumstances.

The comparison is between the results of the Yantai, China event June 8-9 , 2015

and the last Gourmand Awards in Paris in 2013,

at the Carrousel du Louvre, under the Louvre pyramid.

1- China -

The number of awards has risen steadily through the years,

to assume now the leadership.

China wins 13 Best in the World, up from 11.

It places 18 in the top 3 , up from 13.

The progress is from the top, concentrated in a few publishers,

with a big new audience for food television, starting in 2012.

China will do even better.

It can broaden its people base,

and get even more awareness and respect within China.

In the future, publishers, new media and television can work well together.

Since 2009, China has a very large delegation at Frankfurt Book Fair,

and Chinese publishers now have reached top level in Food Culture.

2- France –

The other leader is stable in quality and quantity,

with a clear leadership for wine and drinks.

It had 33 in the top 3 in 2013, and 32 in 2015.

The international competition increases quickly, it has 11 Best in the World,

while it had 17 in 2015.

It is respected worldwide as the best in Western gastronomy.

It´s main challengers are not in the West, but in other continents.

The preparations of the Year of France 2017 at Frankfurt will start having an impact in 2016.

3- Sweden –

The excellence of Swedish food culture is now clear.

It is the reward of over 20 years of steady private and public efforts.

It is a model for other countries.

It rose from 7th to 3rd in two years in the awards competition.

It places 21 in the top 3, up from 15.

The Gourmand Awards started in Sweden in 1998

with an event at Goteborg Book Fair.

At the big Gourmand Awards in 2005 at Orebro/Gryhyttan,

it was said that it would take ten years,

and that Swedish food culture would reach top world level.

It is now true.

4 - USA –

The strongest market in the world for cookbooks is over $1 billion,

some 20% of the world of cookbooks. There are many high quality books,

taylored for their home market.

The US rises from 6th to 4th place,

with 9 best in the World, up from 7.

5- India -

The rise in quality and quantity is so quick most are not aware of it outside the country.

India food culture is a giant that is awakening, with excellent books and food television.

It surges from 22nd to 5th place, with 9 Best in the World.

6- The UK –

Stability in the awards competition is already an achievement. Its food television stars have had their best years worldwide. It it is losing its command of wine books culture which it dominated for over sixty years, thanks to generations of giants who are retiring.

The future might be in the food treasures of Scotland, Wales and Northern Ireland. It went from third in 2013 to sixth in 2015.

7- Australia -

It became a world leader for food culture twenty years ago. After a slump due to quick growth, it shows a progress with deep roots, with a promissing future.

It places 11 in the top 3, up from 7.

8- Denmark –

It rose from 10th to 8th in the awards competition in three years, showing the results of determined efforts for Nordic Cuisine. It is very positive that the base is widening in Denmark, beyond the elite. It only won 4 Best in the World in 2013, with no 2nd or 3rd place.

In 2015, it won 5 Best in the world plus 6 in second and third place.

9- Japan -

The recognition by UNESCO of its food culture was an opportunity of much effort in 2013-2014 in the quality of the participation in the awards competition.

Sharing food and drinks are an excellent bridge to other cultures, and Japan is excellent at it.

It rises from 14th to 9th, quite a success.

10- Germany –

After several difficult years, German food and wine culture is blossoming again. It is reclaiming its leadership of the European market, with a new assurance.

It is hoped that investments in the sector will resume, now is the moment.

It rises from 15th to 10th

11- Peru –

The new respect worldwide for Peru food and drinks culture are the success of determination, hard work and creativity.

It shows in the progress in the awards, which can only be compared to Scandinavia.

It rises from 17th to 11th.

12- New Zealand.-

It is a small isolated country, where food and wine are big. Talented authors and publishers are striving to project their country to the Asia Pacific world, and it is working.

The Frankfurt Book Fair celebration had a long lasting effect.

It rises from 29th to 12th.

13- Brazil –

The investments in culture are rising, thanks to the sports events, and very dynamic publishers,

The improvement is stunning.

It rises from 43rd to 14th.

The Brazilian Kitchen and the food publishing conferences at Frankfurt Book Fair two years ago had very positive consequences.

14- Belgium

The country food culture is deep, but stagnating.

It is hoped that the Frankfurt Book Fair 2016 will be a boost and give the energy the sector needs.

Flanders and the Netherlands will be the invited guests.

It goes down from 5th to 14th.

15- Canada-

It is maintaining the quality, regardless of circumstances.

It has many trade opportunities around the world for food and wine culture, in all directions.

Canada has so many friends.

It goes down from 9th to 15th.

This picture is showing Edouard Cointreau, Pelle Agorelius, Ko Tai Keung and Sebastian Valdemarsson at the Husmansbord swedish food cultural manifestation at Paris Cookbook Fair & Gourmand Awards 2013.

The headline picture to this post shows swedish lifestyle guru Steffo Törnquist winning Best in the World for spirits books at the same event.




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ERNST på Östra Värmlands Näringslivsdag

LivsstilPosted by Pelle Agorelius Sat, January 24, 2015 21:24:18
ERNST på Östra Värmlands Näringslivsdag

I förrgår var jag med i en heldag i Loka Brunns fina anläggningar. Arrangemanget kallas Östra Värmlands Näringslivsdag.
Marie Dahlgren från Loka Brunn visade talets gåva och fick, även hon, Saxhyttegubbens presentlåda i talargåva.

Min hemkommun Hällefors var arrangör denna gång, och trots att vi ligger i Örebro län (det gör även Karlskoga & Degerfors) och inte Värmland, känns gemenskapen mellan företagen påtaglig.
Jag tycker om att delta i konstellationer som kliver över branschgränser och administrativa gränser. Sundhet kommer inte ur särintressen.

Flera olika talare deltog under dagen, däribland Värmlands Landshövding, Kenneth Johansson.

Största förväntningarna fanns dock på Ernst Kirschsteiger. Det var välorganiserat och städat, inget stack direkt ut och det blev ingen debatt, men lite frågor med hjälp av duktig moderator.

I pauserna stod jag i foajén och bjöd på mina egenproducerade drycker. Det var ett bra sätt att delta i minglet.

Alla, precis alla, vill att vi ska bli bättre på att använda det vi har och lära oss att gräva där vi står. Runt det finns en charmig svensk konsensus, känner jag. Vad jag tyvärr känner saknas, är en distans till sina personliga eller professionella sär-intressen.

Där stack Ernst ut, och gav en bredare bild av vad han tror behövs för att utveckla den svenska landsbygden. Jag summerar mitt intryck av honom till: En kreativ grabb från Degerfors som fortsätter vara en kreativ grabb från Degerfors. En grabb som inte gillar orättvisa, och som vet att han kan göra skillnad. Jag menar inte att vi alla ska kasta av oss skorna och beskriva lyckokänslor. Men jag tror att vi alla kan lära något av denne mans filosofi. Konkurrenskraft kommer när man gör saker tillsammans, och Bullerby-barnen är bättre förebilder än den ensamma cowboyen.

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Lifestyle´s design, food, music & Volvo

LivsstilPosted by Pelle Agorelius Thu, January 15, 2015 06:40:04
There is a new Volvo launch ongoing in Italy, we´re there through our esteemed partner Björk
Volvos pressrelase can be clicked here

Check out this suberb and very enjoyable video from the event


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Happy new year

LivsstilPosted by Pelle Agorelius Wed, December 31, 2014 17:28:57

Dear friends, this has been a fantastic year where new collaborations has seen the light as well as getting together with old friends.

There are so many people to mention, but most of all, my fantastic supportive family! Also I'd like to thank clients and business-partners, without you all, it would be just talk.

In UK; CloseUp PR & TotallySwedish. France; Affären, Paris. Of course all friends at the french Embassy in Stockholm & Ubifrance, and particularly the Lacroix family. In Italy; Björk and all associates. Worldwide special thanks to the Cointreau family, your openness and energy is priceless.

In the coming year I look forward to keep pushing towards higher goals & standards for lifestyle, design, food & beverage in general and all things of high quality from Sweden in particular.

On request, I'll communicate more in english in the year to come. See you around!





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Lucia, Jul och Nyårs-hälsningar

LivsstilPosted by Pelle Agorelius Fri, December 19, 2014 21:10:13
Varma hälsningar till alla Husmansbord-vänner. Till att börja med vill vi hälsa till alla som väntar på årets feedback från bedömningen att den skickas i denna stund som planerat. Vi hoppas att det kan vara till nytta och glädje i fortsatt strävan att lyfta landskapsmatens mervärden.

Nu till en stor händelse för Svensk-Italienska relationer;
Årets stora begivenhet för Sverige-främjare och svenska företag i Italien har gått av stapeln i Milano. Camera di Commercio Italo-Svedese Assosvezia, den svensk-italienska handelskammaren, arrangerade galamiddag med Svenskt Julbord och Lucia-firande på lyxhotellet Melia, precis intill San Siro-stadion.

Husmansbords Italien-baserade samarbetspartner Björk-Swedish Brasserie lagade och serverade julmaten tillsammans med de svenska kockarna Mattias Sjöblom, Henrik Widqvist och Sebastian Valdemarsson.
Pelle Agorelius och Ewa Hector Agorelius från Husmansbord var på plats tillsammans Anette Kullin-Jonsson från Konsum Värmland, Björks huvudleverantör.
Programledaren Filippa Lagerbäck var kvällens värdinna. Elena Alemanno från IKEA, ordförande i Assosvezia och Sveriges Ambassadör i Italien Ruth Jacoby höll tal och delade ut utmärkelsen ”Årets Sverigefrämjare 2014” till Laura Cangemi, Maria Cristina Lombardi och Katia De Marco för deras seminariesatsning på översättning av barn- och ungdomslitteratur från svenska till italienska.

Bland delikatesserna som serverades på julbordet fanns många Husmansbord-diplomerade produkter samt andra noggrant utvalda svenska produkter och råvaror, bland annat Kalix Löjrom från Junkön, julskinka och whiskysenap från Nibble Gårdsgris, delikatessosten Blå Alvar,
långlagrade hårdostar från Allerum, Knäckebröd från Leksandsbröd samt
Pyramidbageriet, Mårdängs kallpressade rapsolja, Skogsglögg från Grythyttan Vin och alkoholfria Saxhyttegubbens Blåbär 100%. Vid minglet inför middagen bjöds en smakstart med bland annat Gäsenes ost Julspecial och Saxhyttegubbens alkoholfria Lingon 100% Snaps.
Kockarna fick mycket beröm för sina insatser, och flera gäster adresserade särskilda hyllningar till sillbordet och hårdostarna, såväl som de svenska bärdryckerna.





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Sverige ligger hundra kilometer från Turin

LivsstilPosted by Pelle Agorelius Sun, December 07, 2014 00:20:31
Sverige ligger hundra kilometer från Turin!

La Svezia si trova a circa cento chilometri da Torino. Non è un’assurdità, è la pura verità. Un’insenatura nordica si è formata infatti da qualche tempo nel territorio di Quart vicino ad Aosta, dove hanno sede la Björk Swedish Brasserie, il primo ristorante svedese in Italia, e l’Hotel Village che è immerso in un parco di pini e betulle. Un angolo di Svezia nel nord-ovest italiano.

Länk till den italienska artikeln här






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Mycket på gång

LivsstilPosted by Pelle Agorelius Wed, December 03, 2014 22:38:05
Det händer så mycket att jag bloggat för lite. Nu lite pressinfo i a f
Bilden ovan är omslaget till en tidning i Italien, artikeln hittar du här i pdf:En annan fin artikel, från Expressen, Mitt Kök, hittar du här

Och en tredje, på matlandet.se länkar jag här

Sprid och gilla, Husmansbord finns på Facebook och Twitter också

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Full fart framåt

LivsstilPosted by Pelle Agorelius Wed, June 25, 2014 08:31:15


FULL FART, OM NÅGON UNDRAR

Jag fick en fråga av en god Husmansbord-vän häromdagen om jag skulle jobba nåt under semestern. Först förstod jag inte, eftersom jag inte har semester. Det har man inte på sommaren, i min värld vill säga. Svaret är nej, nu jäklar gäller det att pinna på. Det finns massor att odla av både grödor och idéer.

Den här veckan sponsrar vi med lite varor och stort engagemang för en alldeles strålande kammarmusik-festival i trakten, länk här

I lördags var det lansering av ett jättespännande koncept i London, LattjoPop, bilder finns länkade här

Idag bjuder Sveriges ambassad och Svenska Rominstitutet till konsert i Italien, där min syster Katarina är solist, länk här
Jag själv är kvar i Bergslagen men Ewa och Elin är på plats därnere. Det blir en magisk kväll.

Det meddelas från olika hörn av världen olika goda mat-nyheter som berör oss, så det finns mer att berätta när det gått från ord till handling.

Tills dess, full fart framåt!

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Processen mot den sista kon

LivsstilPosted by Pelle Agorelius Tue, June 17, 2014 12:33:32

att räkna minus och plus i jakten på "rätt" mat

hamnar fort i baktaleri och politiserat skitprat

när mat-ematiker får räkna fram missunnelse i vår egen samtid

så skall envar strax finna sin egen källa och gård utan framtid

mat-tematiken ger inte bonden lugn och ro

för summan verkar vara att hen ska slakta sin sista ko

med naturvetenskapligt försvarade anti-perspektiv

hamnar jordbruket vid nedläggning med snabbare kliv

då strax ingen mat finns hemma och nära

den "korrekta" mat-tematikern förtjänstmedaljer får bära

slagen och uträknad i auktoriteternas dimma

famlar bonden runt den döende kon hennes sista timma









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Beijing last month

LivsstilPosted by Pelle Agorelius Sat, June 14, 2014 16:03:15
I´ll blog this post in english to communicate with all international friends mentioned.

Beijing last month

Unfortunately I was not in Beijing last month but many Husmansbord-friends was. The event Gourmand Awards, as well as the Beijing Cookbook Fair took place organized by friend and culinary genius Edouard Cointreau and his family and staff.

Last year was my 4th year at the Paris Cookbook Fair, with the same friends and organizers. Always maintaining top level of intellectual approach to food on a global level I can assure everyone with a bit of care and interest in the line of food, Gourmand is the place to be. As a member of the "Gourmand Family" I know people all over the world sharing interests, and capacity to make change by combining the ability to share, with the ability to communicate, and the ability to do food, in practice.

Here´s a picture from our stand at Paris Cookbook Fair 2013. From the left Edouard Cointreau, myself-Pelle Agorelius, chinese wine expert Ko Tai Keung and Husmansbord-chef Sebastian Valdemarsson. Photo: Monika Agorelius, CloseUp PR

Even if I wasn´t in Beijing myself I feel strongly for the event and the "family".
Congratulations to all new winners of the prestigious Gourmand Awards.

In the following link you can find some of what has been written about it from all over the world, click here




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